Dixons is a
UK chain of
consumer electronics retailers. They stock a wide variety of products, such as
TVs,
PCs,
Stereo Systems,
Games consoles etc.
Dixons Group PLC incorporates Dixons,
The Link,
@jakarta,
ElkJøp,
Freeserve,
PC World and
Currys.
Which means they've got a consumer electronics retailer, a household goods and electronics retailer, a mobile computing/phones/electronics retailer, a major UK
ISP, a leading PC hardware and software vendor, and something called @jakarta.
This would not seem to be a good situation.
Whilst Dixons are popular with
mass market consumers, most people who know anything about what they want to buy rapidly realise that the average Dixons
employee knows
a grand sum of shit.
Their training seems to
highlight the need to
conform to every
stereotype of
clueless sales reps. Needless to say, like many big company retailers, they are the laughing stock of those in the know. But, they're making
shitloads of money (presumably) so I guess they've got the
last laugh..
See also: