A
book and/or
principle authored by
Collins and
Porras,
Stanford business school professors, which argues that
great companies are built from the ground up with certain
principles,
mechanisms, and
ideologies that enable them to
transcend a single
product category, or
market. The
built to last companies are more able to "
roll with the punches," or
adapt to new
technology that may have
obseleted their original reason. Examples include
3M,
Sony,
General Electric,
Hewlett Packard,
Disney, etc.
Contrast with
Built to Flip.