An odd phrase usually used to disparage
. Features might include:
not "selling out
continually looking for the new direction and not just cranking out similar or derivative
to the public/lowest common denominator
not pandering to or compromising for a sponsor
not following well-trodden paths
not employing hackneyed cliches
not going for the cheap yuks
ing the popular, simple and feeble
tizing one's role.
Those would just be the teensiest start of a definition.