A
clarification: we're talking about the
cheap stuff here,
not their
granulated instant coffee. Commonly called "
sand" ("khol"), akin to the name given to bathtub
scouring powder.
The name fittingly describes both the taste and the smooth texture. Worse instant coffees exist, but are not as easy to find (try Brazilian instant coffee for a jolt!).
Other (granulated) instant coffees have the same taste, but add overtones (and, presumably, granularity). Only Elite's instant coffee has the taste that says "INSTANT, not COFFEE!" the instant you taste it.
Better than others for making ice coffee, surprisingly enough!