Meme hijacking can be even more effective if the memetic engineer has control of a suitable root meme, which has a high binding strength to a large number of people, and if additional memes can be inserted as "payload" of this meme into a meme complex. This is similar to hacking into computer systems using a trojan horse. A practical example would be using a popular basketball player to sell sport shoes.

Fundamentalist religions are, of course, a more serious example. Whoever controls these meme complexes has a lot of power over the followers, and this might even be a good way to make money, by selling "commercial spots" on these religions.