Something that is done to anime so that uncultured slobs who only speak English can understand it. (This is not an insult, I'm one of those slobs). Usually done poorly, or, as in the case with Sailor Moon, they dumb the material to the point of being extremely childish. In my opinion, English dubs of anime should be direct translations, and shouldn't edit for content at all. Americans are not babies. At least some of us aren't.