Daz Doorstep Challenge (thing)
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The Daz Doorstep Challenge is a well-known part of [British] [culture], often to be seen during [commercial] breaks. It basically involves a [B-list celebrity] turning up at the [doorstep] of a [stereotypical] [housewife] with [children], asking if she'd like to swap her usual [washing powder] for [Daz].
Funnily enough, the [woman] was always thrilled by the [results] and the sheets always turned out [whiter than white].
I suppose it's possible that they really did turn up randomly at people's houses, but then again I don't know anyone it's ever happened to. It's more likely that they employ [actress]es.