's foray into the world of crossover truck
s, i.e. those vehicles
which can't decide whether they're a pickup
or an SUV
. Essentially, it's a combination of the front end from Lincoln
's own Navigator behemoth SUV
and the four-door cab and bed of the Ford F-150
. Slap in a shedload
of wood trim
and a couple of cows-worth of leather
, and "Bob's your massively-profit-making uncle"
, as they say.
With pickup trucks being the best-selling vehicle category in the USA and the profit margin made on SUV sales being so high, I guess we'll be seeing more of this type of thing.