If you've ever seen a USA Today vending machine, it's different from your average newspaper box. The reason? When USA Today was founded, the marketing folks wanted some way to make it visually stand out from just another newspaper on the streets (this was at a time when most American cities had at least two competing dailies). So they redesigned the vending machine to look like...
...a television.
It's quite fitting for the depth (or lack thereof) of their coverage. If I wind up with this paper (usually through no fault of my own -- my campus minister likes it, so on Wesley trips, I wind up with his secondhand copy), it might take me 15 minutes to read cover-to-cover... or it might not. I'd rather have the local paper of just about any city with a 100,000 or greater population -- at least I'll get the Associated Press Wire lead stories.