I had the pleasure of finally trying this beverage yesterday.
I'm not big on coffee/tea at all (though I do enjoy chai), and contrary to popular belief, one can only drink so much Mountain Dew, so I'm always interested in new and potentially tasty ways to get a wakey-wakey fix. A few things to note that haven't been said (or emphasized enough) yet:
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According to the official Bawls FAQ, the bumps on the bottle are there for grip, and to look cool. I'd personally say they do both functions well.
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Aforementioned mentions of the drink's size are not typos. Myself, I was taken back, having never seen the drink in real life previously. The bottle is tiny, not Red Bull tiny, but tiny nevertheless. Some people might choke at the idea of paying $1.50-$1.75 for a 10-ounce beverage, but it's money well spent in my book.
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Any amount of shaking seems to be a no-no. I made the mistake of slipping the tiny drink into a pants pocket after purchasing it, not realizing I'd be drinking it mere seconds later (long story), and the shaking seemed to produce a large amount of fizziness that hid the pleasant taste for the first few sips.