In my political science class, we watched a film on the Vietnam War. In South Vietnam, there was much protest to the war as is to be expected, and as is known. In a protest, and as a way to draw attention to the crisis, Buddhist monks set themselves aflame, sitting crosslegged in the middle of the city, and this was transfered to the world in the first "television war".

These were good Buddhists who burned to death and advertised very effectively what they needed to. I cannot see a democratic capitalist ever going to such an extreme to advertise. Well, hm, I can conceive of a heavy-handed businessperson setting some Buddhist monks on fire, with Donovan's "Mellow Yellow" playing in the background. Wow. Everyone can meet their karmic pull in advertising!