This shameless technique has been exploited by Hollywood for as long as the industry has marketed its stars. Scantily-clad women and men alike flaunt their society-approved sexiness in order to reel in pre-teen, teenage, and some over-20 suckers to see the piece of crap film they're stripping butt-naked in. Not all films follow this cheap advertising trick, thankfully, but enough do to sufficiently insult the less appearance-oriented moviegoer.