In the movie Dogma, George Carlin plays a catholic cardinal (note the humorous irony) who creates the Catholicism WOW! movement as an attempt to revamp church attendance (especially among young people). At the center of this new church attitude is a replacement for the depressing crucifix, the "Buddy Christ". Standing their in bright technicolor son-of-god glory, with a big cartoon grin, and a "thumbs up".