In 1977, New York State Department of Economic Development blanketed the airwaves with a huge promotional campaign to promote tourism in New York State. Following in the footsteps of the initial media blitz, NYSDED teamed with CMG a marketing firm, trademarked the I love NY logo and started selling caps, t-shirts and the infamous bumper sticker adorned with this node's title.
In the fall of 2001, following you-know-what this campaign has been ressucitated as 'More than ever, ...'

Of course, there's already a node about this but I wanted to document the origin of the bumper sticker, specifically.
If this node's title shows up as I♥NY, or is otherwise broken; refer to writeup for an explanation.