O2 is also the new name for Esat Digifone
's cellular network
. A deal has been struck between themselves and BT Cellnet
"O2 was formed in November 2001 following a demerger from British Telecommunications plc. O2 brings together the expertise of five national mobile networks - BT Cellnet in the UK, Digifone in Ireland, Manx Telecom on the Isle of Man, Telfort in the Netherlands and Viag Interkom in Germany - and Genie, the international fixed and mobile internet portal. "
Carrying the tone of this node, I do not give a flying toss about the hip, new groovy name for the network. I always thought "Digifone" sounded kinda cool, but every freaking network in Ireland and the UK seems to be changing their name at the moment.