1957 movie starring Tony Randall and Jayne Mansfield. Rockwell Hunter, an employee at a television advertising agency, gets his big break when he lands actress Rita Marlowe as the spokeswoman for Stay-Put lipstick. The catch is, he must agree to pose as her playboy lover (part of a scheme to make her boyfriend jealous) in order to ensure her cooperation. Hunter's fiancee is not amused, and hilarity ensues.