Valley Boy is the merchandising brand
of the Manic Street Preachers
. They established it with their 1998
album This is my truth tell me yours
and its tour.
They sell the usual stuff you can buy at a concert:T-shirts which you will never wear, cups and calendars.
The only special thing is that this is their own company and I guess they produce all the stuff political correct
Valley boy is a reference to their Welsh home.