Return to Xe (thing)
From 2009 to 2011, "Xe" was the name of one of the world's largest providers of private [military] personal. Essentially, Xe was (is) an equipped and trained army for hire, a [mercenary] force, based in the USA and composed mostly of former US military and law enforcement personnel. You probably know them better (if at all), by their former name, "[Blackwater]." And it was under the name of Blackwater that the company provided large numbers of security details during the [War on Iraq 2003|War in Iraq], guarding US State Department employees, working for private companies who were themselves running around building [military base|military bases] and convoying food and such, and occasionally [firefight|tangling with the locals] and causing trouble. Which made them the most criticized government contractor this side of [Halliburton], and led to that name change in 2009. Which by itself perhaps got enough publicity that the company, still stinging from prior [publicity], changed its name again in 2011, this time to the intentionally forgettable "Academi." Their old logo had wicked-looking sharp-clawed [grizzly bear] pawprints on it. Their new one has a graphic element which looks sort of like somebody threw a few sheets of paper in the air and caught a picture of them falling to the ground. This is understandable. After all, unlike [Pringles] or [Mitsubishi] or [Walmart], this company doesn't need to seep its name broadly into the public consciousness to connect with its dubious, sometimes nefarious, sometimes governmental clientele.