Campari is an Italian bitters, red in color. It is drunk as an aperitif, to prepare the palate before a meal. The Italians maintain that one "must try Campari three times before it is truly enjoyed". It can be enjoyed at any time of day:
- Before brunch, Campari in orange juice is a beautiful drink, it looks like a sunrise.
- In the late afternoon, Campari is generally taken straight over ice or mixed with sweet vermouth and soda water (called an Americano).
- Prior to supper, there are several apertifs that feature Campari:
Later at night, flaming brandy and Campari make a thrilling nightcap, the Combustible Edison.