Quasi-cool oversized index cards
filled with facts about animals
sold through a 1980's commercial
ending with a toll-free
number. The Wildlife Treasury
sent you a large stack of cards and a colorful plastic container to hold them all in when you first called. Each month new cards arrived, always at the low, low price. You could keep the ones you wanted, and cancel anytime.
Despite the fact that these fact cards were pretty cool, the pathetic loser of a kid in the commercial who begged his mother for the Wildlife Treasury and excitedly shouted things like "The duck-billed platypus has feet like a duck, but its furry!" ruined any hope of selling them to anyone with a modicum of coolness.