A brand of frozen pizza*. The commercials for Tombstone usually feature two bad-ass guys who have just finished some kind of battle. One bad-ass is clearly the loser - he's neck-deep in quicksand, or hanging off the edge of a cliff, or something like that. At this point, the winning bad-ass invariably leans over and growls,

What do you want on your tombstone?

At which point the other guy looks up, and deadpans a line like, "Sausage and pepperoni!". Then, after a few product shots, the commercial ends with the two guys eating the pizza, apparently putting their differences aside in order to enjoy the great taste of Tombstone together.

*On a side note, I just found out that while frozen cheese pizza is regulated by the Food And Drug Administration, frozen pepperoni pizza is regulated by the Department Of Agriculture. How weird is that?