The marketing mix is the mixture of different marketing policies and plans employed by an organisation to achieve its marketing objectives.

In its simplest form, it can be represented by the four Ps but each category can include a variety of elements.

The four P's are:
Place - Channel of distribution, transport, number of retail outlets, etc.
Promotion - Advertising, merchandising and public relations, etc.
Pricing - Discounts, price discrimination, market penetration, etc.
Product - Product development, value analysis and product ranges, etc.