It's almost become a cliche.

"We live in a brave new age. The global village is getting smaller and smaller by the minute... blah blah blah blah... interactivity... blah blah blah... back to the idea that the individual can do so much now his/her hands reach across the globe... yack yack yack... etc..." so everybody's trying to get in on the action, right? Right?

So why the hell does Hostess Chips, Doritos, just about any product you can by with a label on the back decide that the best way to jump into this age of great technology and interactivity is by asking if we have any "Comments, Feedback or Questions?" about their chips, canola oil or vegetable strainers?

I mean I realize that they're trying to make the customers feel like they're an active part of their... snack creation process... but what on earth... what in the kingdom of the 4th Dimension, could I possibly have to say to Hostess chips about their product that they don't already know?

"Hey... guys... you need to... um... make your chips better... and sell more of them."