More simply, detournement is subverting an old "aesthetic element
" so that it carries your message. One of the most basic techniques of Situationis
t detournement is writing new words into the speech bubbles of pre-existing comic strip
For example (from "Lipstick Traces"), a Beetle Bailey
comic, two frames. In the first Beetle Bailey
is bringing a cake to a general. In the second the general looks surprised. The new speech bubbles have them saying:
I made you a cake. Tell me that I'm an artist and that I'm special.
You're an artist and you're special
Soldier: But I didn't make the cake and it may be poisoned.