If you've ever been screened
for a focus group
, you may have encountered an imagination question
These are the weird questions
that appear in the screener
, designed to test the creativity of the respondent
, and to give some idea of the overall brain power
available. A successful focus group needs respondents who are creative
, and (possibly most importantly) outgoing
A classic imagination question (for telephone recruitment) is, "What are three uses for a paper clip, other than the obvious?"
The respondent must come up with the answers quickly. A good response would be: "Sculpture, self-defense, cleaning my nails."
Some bad responses would be: "Uh... I don't know. Damn me and my slow wit." or "Holding pieces of paper together."