As well as being offensive, this slogan is simply inaccurate. Observe:
AIDS doesn't kill anyone. Opportunistic infections kill people.
Thanks to new drugs such as AZT, AIDS may no longer kill anyone dead (as opposed to killing them live? Who the hell came up with that sentence anyway?). It's becoming something you die with, rather than die from. No, I am not saying AZT is a cure which works for everyone and no-one dies of AIDS anymore. I'm just saying the survival rates are getting marginally better.
- AIDS isn't known for its targeting of people due to sexuality. Equally or more accurate slogans would be 'AIDS kills people who've had blood transfusions dead', 'AIDS kills people who share needles dead', 'AIDS kills babies with HIV-positive mothers dead' and 'AIDS kills heterosexuals dead' (the majority of new HIV infections are through heterosexual intercourse, presumably because gay men use condoms, while heterosexual couples use non-barrier methods such as the Pill). For some reason, however, no-one is using these slogans. How... odd.