A "Self-Cleaning Wax Lubricant" used on bicycles.

It claims to have a "Patented dirt 'shedding' formula" and apparently your "chain, cables, & derailleurs stay clean, work better, last longer."

Another fact displayed on the label: "#1 Selling lube in USA!". I find that hard to believe considering the popularity of WD-40. Maybe they mean #1 selling bicycle lube.

Here are the directions for use:
1. Shake vigorously at room temperature until all solids are dissolved.
2. Apply generously while rotating chain backwards.
3. Air dry 2-5 minutes. First application: repeat steps 1-3.

See how to lubricate your bike. It's a good node.