Lemon and Paeroa, one of the nicest soft drinks (or soda, or fizzy drink) in the shores of new zealand. World famous in New Zealand, this drink comes in a brown bottle, similar colour to beer bottles, and a yellow lable.

The town paeroa has an oversize L & P bottle which has become a new zealand icon and features in most if not all L & P advertisements

Ice TV also promotes stupid fun with L & P bottles (major sponsor, etc etc) and usually manages to come up with fairly funny and (usually) innovative ideas. Past fun includes the use of tall buildings, camera angles to make bottles look as huge as the Paeroa icon, kicking bottles over rugby posts, bottles as water rockets and even driving bottles into a wall with a car.

So strange this hasnt been noded, especially being such an icon in NZ society.