The Tommy Hilfiger theme that creeped me out in his clothes is the use of the American Flag's colors -- three squares or red, white, and blue. It's like as if old-fashioned patriotism gave way to commodity fetishism. The ads for the Hilfiger clothes are like figures of this post-modern patriotism, perfectionism, and a spoonful of fascism and conformity. Well, it's obvious that the ads as a form of propaganda do not show what happens to the non-conformists who know better, but the ads show these "people" as the advertisers' and designers' only accepted form of humanity..