produced in Bundaberg
Sugar Cane is a major crop in this coastal area. In the sugar refining process, molasses is a by-product. Molasses is the main ingredient of rum; therefore, Bundaberg is well-suited for such an operation.
Bundy Rum, as it also known, has a long tradition and is quite famous in Australia. Over the years it's packaging and marketing strategies have changed dramatically. Currently their product mascot is a polar bear. The makers of Bundaberg rum wanted rum to be thought of as not only a tropical, warm climate drink, but also as cold climate, winter drink. That is why they have a polar bear on the package.
If you're ever in Bundaberg, you can take a tour of the distillery. At the end of the tour if you're 18 or older you get a complimentary drink.
Here is a list of Bundaberg Rum's fine products:
- Bundaberg UP
a classic light golden rum
- Bundaberg OP
Very similar to UP, but overproof and stronger
- Bundaberg Black
The pride of the distillery. Only one vat is released each year. Each vat has been aged for ten years.
- Dark and Stormy
A refreshing blend of ginger beer and Bundaberg rum
- Bundaberg and cola
all ready rum and coke in a can
- Bundaberg Royal Liquoer
A beautiful blend of chocolate, caramel, and rum