Tom's of Maine is a line of natural personal care products. They are made without artificial colors, artificial flavors, sweeteners, preservatives, or animal products.

Tom and Kate Chappell moved to Kennebunk, Maine in 1968 in order to "move back to the land". They found it difficult to find natural, unprocessed personal care products, and decided to create and market their own. The first item was a phosphate-free laundry detergent, which came with a postage-paid mailer so that people could mail the bottles back to be refilled.

Tom's of Maine now sells toothpaste, dental floss, mouthwash, deodorant, soap, shampoo, shaving cream, and miscellaneous health-care products such as decongestants. Although they are mainly sold in health food stores, many mainstream grocery stores in the US carry their products, especially the toothpaste. There are also many sites where you can order Tom's of Maine products online.

Tom's of Maine toothpastes can be purchased with or without fluoride. While I don't think the American Dental Association will approve toothpastes without fluoride, ALL of the Tom's toothpastes with fluoride are ADA approved.