phrase is used by Davina McCall
on the UK Big Brother
to signify, when talking to the house, that yes indeedy
they are live on Channel 4
, and so in accordance with ITC rules and regulations
(the eviction shows are before 9, meaning they cannot have swearing
or such in them) they cannot swear or else C4
will be in trouble
with the regulator, which is not fun
for all concerned.
changed this phrase for their hyperactive
Davina McCall parody, to "You are live on Channel 4, please do not say fucker or shit", which seems slightly
than the real variant.
was a part of evictions
from Big Brother 2 onwards, as Endemol
and C4 had been given a warning
by the ITC about the level
of swearing in the first series, and so they took action. The housemates
still swore though...