Birds Custard Pots were small plastic pots filled with Birds instant custard mix, with some fruit sauce included.

Improving on the basic add-water-get-snack Pot Noodle idea, you added hot water to your custard pot, put in the sauce and had plenty of custard for a treat any time of day! There were two kinds of sauce available, Forest Fruits and Apple, but most people ignored the sauce and just enjoyed the custard.

For about 50 pence this truly was a great deal (you got a LOT of custard), with the bonus of making it theoretically possible to live out of plastic containers which you must add boiling water to. However, Nestle axed the idea around the year 2000.