College lore has it that the tiny flakes of gold in this stuff are there to cut the lining of your stomach and throat. Supposedly this makes the alcohol enter your system faster (as if this is ever a problem with hard liquor anyway)

Goldschlager is 87 proof.. it has 43.5% alcohol, putting it a slight bit higher than most other hard alcohol. I find it easier to take shots of than most other forms of alcohol this strong, because the cinnamon taste overpowers that 'rubbing alcohol' taste found in vodka and other forms of distilled alcohol. Either way, it gets the job done