Burton is also a company which makes a wide variety of snowboarding merchandise. They are most known for their boards, but they make just about anything involving snowboarding. Apparently, someone by the name of Mr Burton actually pioneered the sport, and back when it was actually 'alternative' and new, Burton was an underground company of sorts. Now that snowboarding is basically most young people's alternative to skiing, Burton is a quite large company. They do make some good stuff; my friend has a Burton board and really likes it. However, many of the smaller companies make boarding merchandise which may be better.
update: my friend's burton snowboard later delaminated (due to the cold!?!) in Colorado and started coming apart. He sent it back and they did repair it, however it is still somewhat strange that it happened at all. My snowboard is a Ride and ive never had any problems with it, except when skiiers crash into it.