"The whole purpose of places like Starbucks is for people with no decision making ability whatsoever to make six desicions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on Earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall! Decaf! Cappuccino!" --Joe Fox III in You've got mail

As someone who has worked in the coffee industry now for almost five years (wow, that's hard to admit) I found this quote pretty much sums up a fair amount of the customers I come in contact with. In fact, it gets to the point where we know people by their drinks. There is a woman who works for International Programs at my University with whom I had a fair amount of contact at one time, and I can't even tell you here name. However, I can tell you that she drinks a skinny double tall au lait, and that she prefers a mug to a paper cup.

Quote courtesy of www.imdb.com