But seriously, a tragic thing happened down the street (idea)

Half hour segment: Boy, 12, shot dead in Chicago.
Not mentioned: 50,000 people die of starvation every day.
Small mention: 40% of the US population is overweight.

Fifteen minute segment: Consumers are upset about high gas prices. "At $2.00 per gallon, it costs me almost $40 to fill up my new SUV," says one single mother.
Not mentioned: Over 100 species go extinct every day (Public demands more pollution controls for big business).