Also the name of a
videogame magazine in the
UK, published by
Future Publishing.
Said mag prides itself on being rather more highbrow than competing publications, and regards itself as something of an authority on the subject. Still, smugness aside, it's not a bad read, and it's a favourite of those working in the video game industry who are seeking alternative employment, due to it's rather comprehensive job-hopping section.
The main drawback is that it is printed on shiny paper rather than the softer, more absorbent kind, so is of somewhat less prized than a tabloid newspaper when caught short in the toilet.