Actually, the point of this film was not to make big bucks from a name that was already established. It was to use that name and recognition to advertise the little Tiger tape-recorder doo-dad that Kevin carries around with him during the movie. It not only had a bigger impact on the plot of the film than Kevin, but it got more screen-time than his parents. And seriously, would anyone have actually bought that piece of junk had it not been in the film, and therefore become the ultimate super-toy that every child under 12 needed if they wanted to be the hippest kid on the block?