sociology of knowledge (idea)

The social construction of reality	cognitive dissonance	To understand, predict, and control human behavior	epistemology
The imaginary world where I make up things and they are true	When science questions itself (a rant)	ontological conservative	belief vs. metaphor
If you meet the Buddha on the road, kill him	memetics	knowledge is a virus	George Mead
Knowing doesn't mean so much	God and Golem, Inc.	The Social Life of Information	Reality can only be predicted on a statistical basis
Collective subjectivism	The customs of your tribe are not laws of nature	Your radical ideas about society, individualism, and religion have already occurred to others	Reification
Modes of ethical discourse	Perception shapes reality	middle of the road	Guerilla ontology