An Irish cider known and sold as Bulmers Original Vintage Cider in Ireland, but as Magners Original Irish Cider everywhere else.
Production of Bulmers cider was begun in 1935 in Clonmel, Co Tipperary, Ireland by William Magner. In 1937 he joined forces
with British cider brewers HP Bulmers & Co. Twelve years later
Magner withdrew, and hence the prominence of the name Bulmers for the drink, and not Magners. In 1964 the company name
was changed to Showerings (Ireland) Limited. 89% of the Irish on-trade market is commanded by Showerings.
Bulmers and Bulmers drinkers are slagged off
a lot of the time because of its taste which, when compared to Guinness
and the various lager
s, more popular drinks in Ireland, is a sweet one and is not unlike Cidona, a apple-based soft drink made by Bulmers. Indeed, I've known someone to call a pint
of Bulmers "a waste of glass".
Bulmers is usually one of the most expensive drinks available on draught
, particularly due to the fact that it's not drank as much as the other drinks, but that is changing. Additionally, the Irish government
in their budget of 2002 raised the price of a pint of cider by 21 pence
, although Bulmers decided to increase the price of their pints by just 10p. The price of a pint of Bulmers in ireland therefore can range anywhere from €
3 to €