Jughead Jones is the best friend of Archie Andrews. He's tall, is notorious for wearing a gray beanie everywhere he goes, and has an undying affinity for hamburgers and basically all food (has a Quimby complex).

He doesn't like girls at all, usually can't even stand being friends with them, with the exception of Betty Cooper. And he has a field day running away from Big Ethel, who has a crush on him.

He has a baby sister, Forsynthia Jellybean Jones, who appeared a few years ago in the middle of a dry spell of Archie Comics. Jughead is by far the wittiest character of all. He's a sleuth, is known for his hijinx, can con anyone into doing anything with his clever actions, and enjoys nothing more than sitting back in his hammock and reading a comic book.