In practice, the usage of the words data and datum in published scientific work seems to vary depending on how much of a grammarian an author's co-authors or editors are. For papers I have written for conferences and journals, my dissertation advisor (who was learning Latin) always demanded that I write "the data show", as in "the image interpolation data show that Britney Spears has breast implants", rather than "the image interpolation data shows" the same thing. His rationale for this demand was based on the idea that conference papers and journals were formally published work that may be read by others years or decades later. As such, he believed that correct grammar should be used.