"What the hell, he thought, you're only young once, and threw himself out of the window. That would at least keep the element of surprise on his side."
-Douglas Adams

Although jumping out of a building is perhaps not the best use of the element of surprise, is not the easiest way to gain an advantage by doing something unexpected? Every time you do something different, a little odd per se, you can not help but gain some advantage because whoever or whatever you're dealing with is forced to rethink the situation. Putting something in a new light is never a bad thing.