A brand name for a bunch of nation wide electrical stores in Australia. Essentially these guys are to electronics what McDonald's is to fast food and Microsoft is to software - undeniably lame.

The owner, one Dick, called Smith, (ha ha I'm quite funny) is of the belief that everyone could reach his socioeconomic status (read millionaire) if they worked 6 days a week, 8 hours a day. Nowadays he spends his time on a luxury yacht towing icebergs into Sydney harbor for April Fool's Day.

Perhaps the only reason it's worth mentioning is the brand logo is one of the stupidest logos ever seen. It involves the words DICK SMITH in large white print, with a picture of the head of the man himself in between. Read DICK HEAD SMITH.