Truly nasty, but enticingly cheap, Korean liquor of choice. Consumed in shots, repeatedly. Not a single Korean movie is without the scene in which an intense discussion is held between the brooding male lead and the weeping female lead, in a pojong-macha (street eating tent, never without soju), in which the aforementioned brooding male pours and drinks multiple shot glasses of soju, studiously avoiding the whiskey-wince
). Soju comes in coke-bottle sized bottles, is about 25% percent alcohol, tastes like vodka strained through a jockstrap, and contrary to popular opinion, is apparently NOT made from rice, but from a type of sweet potatoes.
I love it with a passion.