Phrase describing the reluctance of creators of children's entertainment (notably animated movies and television shows) to show ramifications (death, injury) of the violent acts used as plot devices.

So-named after the ubiquitous parachuting Cobra agents every time GI Joe operatives would get into a dogfight - not even the bad guys (that is, the ones who shot red lasers, not blue lasers) died.

This mindset has been criticized by children's watchdog groups.

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