First originated (IIRC) in Garfield
strips, where I for one had absolutely no idea what it meant.
So I was a slow
kid, leave me alone
Quickly adopted by Amiga Power (The Magazine Of Champions), where ignorant readers would occasionally write in to guess at its meaning. This prompted much derision from the demi-gods that worked there. Natch.
Anyway. Someone eventually wrote in to enlighten the proles:
"Natch means naturally. Natch."
And that was that. Thus concludes Natch History 101, class dismissed.
You know, it kind of makes sense that such a hep
word came from some crazy hepcat
, rather than Garfield
. But anyway, now my ignorance
of hep is exposed. Hooray!