a relatively young discipline
being thought about at various art
s and design
schools, agencies or
media design basically is (as the name suggests) about designing media
, usually so-called new media
as both medium
have varying notion
s attached to themselves, there are also
multiple definitions of media design:
giving form to content of some medium; includes layout, screen design, web design,
video and audio production.
integrated ("holistic") engineering of some information service; this includes a fair
amount of interface design with lots of thoughts spent on efficiency, usability and
accessibility as well as on the structure of the underlying content.
the development of new media; the invention of new forms of transmitting information
and new forms of interactivity.
As the computer integrates more and more traditional forms of broadcast or general
communication, truly unprecedented ways of getting the content from the sender to the
receiver could evolve. see also: multimedia.