. Those things which are the same no matter which city you are in and deprive that city of character. Coca-Cola
, and McDonalds
, are part of Generica. Corporations interested in nation-wide branding are at the root of it, but one can now leave the U.S. and still find themselves in Generica.
Example: "It took me a minute to figure out what town I was in, since the mall was filled with Generica."
See also Modern America